The Best Tanning Lotions

We hate to be the bearers of bad news, but spending too much time in the sun will turn your skin into the texture of an old baseball glove. That being said, there's nothing like a good tan to make you look more rested, glowy, and fabulous. That is where self-tanner comes in. There are tons of tanning lotions out there, but the best products give you a natural, subtle tan, with no orange-tinted mess. The self-tanner lotions on this list can help give you a lovely glow so that you don't have to subject your precious skin to the sun's harsh rays just to get a tan.

What to Look For

While you search for your next tanning lotion, we suggest focusing on three key factors: the quality of the ingredients, cost value, and effectiveness. Any tanning lotion worth your money should exceed in at least one of those categories. For example, we chose Jergens’ Natural Glow tanning lotion as our favorite because it combines cost with quality excellently. It’s a great option for most folks, but if you’re looking for a vegan-friendly lotion, it’s hard to go wrong with the self tanner offered by Beauty by Earth.

Jergens Natural Glow Self Tanner

Look like a bronzed goddess

There's little doubt about it — this is one of the best tanning lotions out there.
Best Overall

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This self-tanner from Jergens is widely beloved for its natural-looking results, hyper-nourishing formula, and affordable price tag. This lotion hydrates dry, flaky skin while creating streak-free, gradual color; the more you use it, the more it’ll deepen your natural skin tone. And it may even help reduce the appearance of cellulite, thanks to the infusion of collagen, elastin, and green tea in the formula. And top of all that, the scent is mild and pleasant with none of the icky odors that some other self-tanners have.

Pros:

  • Color builds gradually and naturally
  • Also nourishes and hydrates dry skin
  • Has antioxidants and coconut water, so you get a boost of nutrients
  • Has a light, fresh scent

Cons:

  • You have to be extra careful to let this lotion dry fully before putting it on clothing; otherwise, it could stain

Beauty by Earth Self Tanner

Cruelty-free for the win

No animals were harmed in the making of this lotion.
Best Vegan

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What’s not to love about a great vegan tanning lotion? This self-tanner from Beauty by Earth is made from non-toxic, cruelty-free ingredients like organic aloe vera and shea butter, so you’ll get a lovely-looking tan without subjecting your skin to harsh chemicals. This lotion is super effective at giving even the fairest, most sensitive skin a healthy, gorgeous glow. Crucially, it’s also easy to apply and won’t turn your skin conspicuously orange like some other lotions tend to do.

Pros:

  • Transforms even the fairest skin types
  • Doesn’t contain toxic ingredients
  • Vegan and cruelty-free

Cons:

  • A little pricier than most

Beauty by Earth Self Tanner for Face

Get that sun-kissed glow

Formulated with organic and vegan ingredients, this pick can help you achieve a beautiful facial tan.
Best For Face

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Specially formulated for the face, this self-tanner melts into your skin and leaves behind a subtle color — so much so that no one will be able to tell that your tan is fake. It is great for all skin types and contains only organic, vegan ingredients. Say goodbye to unnatural streaks and blotches and hello to the new, sun-kissed you.

Pros:

  • Made from high-quality, carefully chosen ingredients with no chemical-based active ingredients
  • Awesome for sensitive skin types
  • Vegan and cruelty-free

Cons:

  • The packaging for this product could stand to be improved

Vita Liberata Advanced Organics Self-Tanning Lotion

No chemicals, please and thank you

Clean beauty is the best kind of beauty.
Best Non-Toxic

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It can be tough to find a good self-tanner that doesn’t have a ton of pesky chemicals in it, but this organic self-tanner from Vita Liberata is a rare find that ticks all the boxes. A clean, nontoxic tanning lotion formulated with aloe vera and shea butter to soothe and moisturize, this will make you look and feel oh-so-sleek and glowy. Results are long-lasting, too, so you can enjoy your glow for quite some time.

Pros:

  • Formulated with aloe vera and shea butter; no toxic chemicals
  • Super-hydrating and soothing
  • Great for all skin types
  • Results are exceptionally long-lasting

Cons:

  • Some may find the smell a tad too strong at first (although it does fade)

Frequently Asked Questions

How can I avoid streaking when applying self-tanner?

We have one word for you: exfoliate. Not only will this make your tanning lotion go on smoother, but it will help your tan last longer, too. Use an exfoliating scrub, brush, loofah, or even a rough washcloth to exfoliate, and be sure to focus on areas like your knees, elbows, and ankles, and anywhere else that tends to be dry and flaky. Also, always be sure to shave before you apply your self-tanner.

Can I apply moisturizer after self-tanner?

You can, but you’ll need to wait for a while before doing so. Moisturizing may help retain the color for longer, but it’s important not to apply it too soon.

How often can I use self-tanning lotion?

There’s really no limit on how often you can or should use self-tanning lotion. Many lotions are buildable, meaning that color develops over time, so you’ll just want to be careful to wait to re-apply until that color has fully developed.

About the Author

When she isn’t doing yoga, writing, or cooking, Justine adores shopping secondhand and frequently peruses popular vintage and thrift shop social media accounts for new looks and the latest trends. She firmly believes that everyone deserves to have well-fitting clothes that they love and feel great wearing, so she's here to help you find the perfect items for you.

Why Trust Us

Since 2001, our experts at TheFashionSpot have been providing millions of people with our take on the latest trends. TheFashionSpot is constantly looking for the hottest styles in clothing and accessories for people of all body types. Our team knows that beauty starts well before the closet, so we are also dedicated to finding the best products for your skin and hair.