The Best Wrapping Paper For Gifts

Choosing the right wrapping paper can add a unique touch to any gift to make the lucky recipient feel extra special. With so many styles and colors to choose from, you can decide whether you want to follow the festive status quo or opt for a more minimalist look. Some designs are easy to personalize, so you can add your heartfelt message or hand-drawn designs. Whatever your preferences may be, we've searched far and wide to bring you this list of the best wrapping paper for gifts. Take a look below and you'll be one step closer to preparing for that special day.

What to Look For

To make sure there’s an option for everyone, we were sure to include several varied options below. To help you sort the best from the rest, we paid close attention to the overall surface area, durability, and coating. Our festive favorite comes from Hallmark. If you’re looking for classic motifs, these reversible designs boast a total of six to choose between. For a more neutral option fit for year-round gifting, check out the sumptuous matte design from Ruspepa. Read on below to discover the rest of our top picks.

Hallmark Holiday Reversible Wrapping Paper Bundle

Trees and reindeer

These classic designs are sure to summon the festive spirit.
Best Overall

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This festive wrapping paper is our first choice for gift-giving, whether the lucky someone in question has been bad or good this year. This bundle comes with three rolls of eye-catching designs featuring a range of cute woodland critters and snowy scenes. Thanks to this pick’s total coverage of 120 square feet and the reversible print, you won’t be left short of options when choosing the perfect decoration for the occasion.

Pros:

  • This high-quality paper is easy to fold
  • 30-inch edge makes room for larger presents
  • You’ll be hard-pressed to find six designs at a better price

Cons:

  • Reversible design means no measuring grid inside

American Greetings Wrapping Paper Bundle

Familiar faces

Add the charm of some of pop culture's classic characters with this paper.
Runner Up

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Take one look at this wrapping paper set from American Greetings and familiar faces will immediately greet you. These rolls feature classic motifs and characters from our favorite festive films, books, and stories, and they’re sure to be a hit with diehard fans and casual cinemagoers alike. You’re sure to get in the spirit of gift-giving with a menage of traditional colors and ornaments covering every inch.

Pros:

  • Made from recycled materials
  • Printed with non-toxic inks

Cons:

  • Festive designs can’t be reused throughout the year

Ruspepa Matte Wrapping Paper

Thick sheen

This elegant matte coating will add a luxurious finish to gifts the whole year round.
Best Matte

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If you’re looking for a more neutral design to cloak mystery gifts beneath, this stunning matte option from Ruspepa is a great choice. The roll holds 81.5 square feet of wrapping paper with a 30-inch edge, so you have plenty to work with when covering larger gifts. The premium pearlized coating doesn’t just offer a touch of subtle luxury, but its durable finish is designed to last right up until the special day arrives.

Pros:

  • This pearly luster coating is thicker than most printed wrapping paper
  • With more paper in a single roll than most sets, it takes up less storage space
  • Great for wrapping gifts as well as arts and crafts

Cons:

  • May be difficult to write or print on

Creative Paper Co American-Made 100% Recycled Kraft Paper Roll

Plain and simple

Understated gift-givers with a past-time passion for arts and crafts will love this eco-friendly option.
Best For Minimalists

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It’s a shame when disused wrapping paper ends up in the trash at the beginning of the new year. You’re sure to find plenty of other uses for this versatile brown craft paper roll from Creative Paper Co, which is perfect for home art projects and packaging as well as wrapping gifts. With a 17.5-inch width and gigantic 150-foot length, it’s also an affordable option for large-scale wrapping operations.

Pros:

  • Unwaxed and uncoated finish
  • Made in the USA
  • Completely recyclable

Cons:

  • 17.5-inch edge might not be wide enough to cover large presents in one piece

Jam Paper Glossy Wrapping Paper

Shine on

Get the glossy look with these high-quality rolls in a range of electric colors.
Best Glossy

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When durability counts, this glossy roll from Jam Paper will deliver where others fail. The thickly coated paper is strong and resilient, so it won’t rip and tear easily as you carefully adorn your gifts. With two rolls combining for a total of 50 square feet, it’s not the cheapest option out there. But if you’re looking to add a special touch to a valuable or fragile gift, we think it’s worth every penny.

Pros:

  • Variety of bold colors are available
  • Rolls can also be purchased individually
  • Neutral design for all-year-round gifting

Cons:

  • More expensive than most

Frequently Asked Questions

How can I make my wrapping paper look more festive?

Adding a few festive decorations to your wrapping paper can really make your presents stand out. Don’t be afraid to experiment with ribbons, glittery ornaments, or natural goodies like holly leaves once you’ve sealed your gift inside. Finishing with a handwritten note on the paper is an easy way to add a personal touch.

Is it better to use wrapping paper or gift bags?

Both wrapping paper and gift bags have their advantages, and the determining factor is often the shape and size of your gift. Wrapping paper can often come across as more personal, as you can alter the design and add finishing touches to suit the recipient. On the other hand, gift bags are a good way to save time if the bustle of the festive season has you occupied at every hour.

About the Author

Living in the fashion-forward city of London, Jack is always keen to absorb the latest looks. He typically prefers classic styles, like corduroy pants and Italian coats, but anything is fair game. He believes we all deserve to look our best. But so many choices in the world of fashion, Jack wants to help people find the coolest looks at the best prices.

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